For years, those in the know have been pointing to the end of email.  Social Media, they say, is moving the archaic technology aside for what is surely to be the new communication tool of choice.  But email continues to unceremoniously chug along as one of the most effective mediums available to marketers.

Now comes the call of Social Media as the new SEO.  And while I am hesitant to accept the notion, or think anyone is actually suggesting that SEO “goes away,” there is something more to this than simply rhetoric. Read more…

Occasionally, it is interesting to pick up a random business / marketing magazine from at minimum one market cycle ago (generally 3 years plus) and skim through the pages to see if there are any predictions that seem to have hit their mark.  And to be sure, everyone has an opinion about a particular company (Apple is an easy choice), technology platform (cloud computing) or person (90% of the CEOs in this magazine are gone).

The magazine that was used for this experiment is the March 2004 issue of Fast Company. The cover story is, “What we learned in the new economy.”  And to be sure, EVERYTHING referenced in this post comes from that edition.  Except for the interpretation. Read more…

I’ve had Google buzz not-so-conveniently nestled in my Gmail account for almost 24 hours now.  Most of what I’m seeing from “followers” is something like, “just thought I’d put something here to see what happened.”  From my perspective, nothing.  But because it’s Google, surely they have something more to offer than a “me-too” service that copies Twitter. Read more…