For years, those in the know have been pointing to the end of email.  Social Media, they say, is moving the archaic technology aside for what is surely to be the new communication tool of choice.  But email continues to unceremoniously chug along as one of the most effective mediums available to marketers.

Now comes the call of Social Media as the new SEO.  And while I am hesitant to accept the notion, or think anyone is actually suggesting that SEO “goes away,” there is something more to this than simply rhetoric. Read more…