I’m not an attorney.  I tried reading the Federal Trade Commission’s “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”  But I honestly couldn’t get past page one.  Page 1 is not even the conclusion of the table of contents.   (FTC Guide)

What I was able to glean from the document, and this is not a legal interpretation, is that you shouldn’t lie about a product just ’cause you are getting paid to do so.  I think that about wraps up the complicated wranglings of the doc.

For those of you that read that last statement and thought to yourself, “what does that mean…exactly,” the remainder of the post is for you. Read more…